Director, Arthur Hammond ; producer, Arthur Hammond ; writer, Arthur Hammond ; executive producer, George Pearson ; photography, Jean-Pierre Lachapelle ; sound, Jacques Drouin ; editing, Pierre Lasry ; sound editing, Bill Graziadei ; music, Donald Douglas, Alain Clavier.

Narrator, Arthur Hammond.

Recorded 1973.

In his first small store, Sam Steinberg says, customers were like family - they'd pitch in to help at busy times. No more. This fifth part of the Corporation series, filmed in stores, at consumer meetings, and in corporate plants and offices, looks at how the corporation that grew from that first small store attempts to hold its own in the three-way tug-of-war with suppliers, competitors and consumers. One strategy in the struggle over price and profit is for the corporation to capture the supplier's share of profit by producing its own brands of foodstuffs and merchandise; another is to watch competitors' prices with an eagle eye and quickly match or beat them; a third is to attempt to mollify consumer groups by consultation and explanation of its policies and prices. Other films in the series are: 1. Growth, 2. Real Estate, 3. International Operations, 4. Bilingualism, 6. Motivation, 7. After Mr. Sam. Contains images of animals being slaughtered.

Mode of access: World Wide Web.

Description based on online resource; title from title screen (National Film Board of Canada, viewed 2023-08-10).