Includes bibliographical references (p. 205-207) and index.

Starting from the top: the skinny on the right-brain business plan process and structure -- Crafting your business vision and values: where is your business headed, and what do you and your company stand for? -- Painting your business landscape: it's a big world out there; where do you and your business fit in? -- Getting the word out with marketing: find and connect with your perfect customers -- Managing the moola - color by numbers: develop a financial plan with fun and flair -- Corralling your creative cohorts: build a creative playground of business support so you don't have to go it alone -- Action planning - where the rubber meets the road: make your plan real with goals, strategies, and action steps -- Weaving it all together: put the finishing touches on your right-brain business plan -- Maintaining the magic and momentum: keep your right-brain business plan alive.