Title from title screen. Sequel to: Killing us softly (c1979), Still killing us softly (c1987), and Killing us softly 3 (2000). "Attention: this program contains nudity and sexual themes." Recorded in Dolby digital stereo. "Aspect ratio 16:9"--Container.

Introduction -- Ads everywhere -- A constructed beauty -- Objectification -- Judged by looks Alone -- Thinness -- Dieting -- Eating & morality -- Global impact -- Infantilization & powerlessness -- Advertising & sex -- Experienced virgins -- Consumerism & sexualizing products -- Masculinity -- Violence -- What to do?.

Camera, David Rabinovitz ; editing, Sut Jhally and Andrew Killoy.

With Jean Kilbourne.

Filmed at the University of Massachusetts, Amherst, MA.

"In this new, highly anticipated update of her pioneering Killing us softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes--images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing us softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence"--Container.

DVD, NTSC.

In English, with optional English subtitles.