Introduction -- Why -- How -- Primary or secondary -- Quantitative or qualitative -- Going Nuts at IPC -- Universal Records -- Charity begins in the shop -- What your mother should have told you -- Where to now? -- Extra.

Music, John Chapman

Narrator, Ann Bryson.

"Market research is big business. But what is it? And who uses it? Primary and secondary research, qualitative and quantitative research, focus groups, shopper surveys, Internet questionnaires...this film offers a guide to the tools of the market researcher's trade"

DVD