Includes bibliographical references and index.

So you want to go into business for yourself -- What you need to know about the legal aspects of going into business -- Sources of capital and how to get a loan -- Business insurance-what you need and what you do not need -- Financial management -- Credit in today's economy : when to give credit and how to collect money owed you -- Record keeping is vital-what records you need and how to keep records easily -- Doing marketing research : easily, quickly, and profitably -- How to find and introduce a new product or service -- How to price your products and services for maximum profits -- How to build your business with advertising and publicity -- How to sell and build your own sales organization -- How to make money with trade shows -- Making money with e-commerce -- How to develop a marketing/business plan -- Protecting your ideas -- How to recruit and hire new employees -- How to manage your most valuable resource : people -- How to avoid getting ripped off -- How to use the computer and advanced technologies to stay ahead of the competition.

eBook