"Completely revised and updated!" "Includes a sample plan plus reviews of the latest business planning software"

Introduction -- Your business plan is essential -- Your strategic plan -- Use spreadsheets to find out how much money you really need -- Your choice: debt or equity? -- Legal structure of your business -- Form of the investment -- Your advertising and marketing plans -- Your online marketing plan -- Plan your web presence and e-commerce strategy -- Plan offline advertising to support your online advertising -- Your social media plan -- Employees, government regulations & your human resource plan -- Your professional advisors: how to keep your costs down -- Your time management and project management plans -- Premises and equipment -- Build your business model -- Business plan for a manufacturer -- Business plan for a service company -- Business plan for a retailer -- Business plan for a construction company -- Example of a business plan -- How to approach investors or lenders with your plan -- Software to improve presentations of your plan -- In-person presentations to groups of potential investors -- Your plan should be a dynamic document -- Business and analysis software to help you -- Self-financing and financing from the public & private sectors.