American car : a marketing case study
DVD
American car : a marketing case study
Copies
1 Total copies, 1 Copies are in, 0 Copies are out.
Outlines the Nissan, GM, and Ford strategies for dominating today's light truck marketplace as the Titan and Hummer H2 square off against the thoroughly redesigned F-150. Making stops at the Detroit auto show, Nissan's design studio, the 'Ford Trough' torture track, and the ad agency that launch the H2, senior officers of these battling manufacturer's openly discuss Nissan's comeback, Hummer's push to broaden market penetration, and Ford's bid to stay on top.--Cover.
  • Share It:
  • Pinterest