Item Detail Information
Why ads work : the power of self-deception
DVD
Why ads work : the power of self-deception
-- Power of self-deception.
Copies
1 Total copies, 1 Copies are in, 0 Copies are out.
Study proposes that ads rarely lie, but merely allow much room for self-deception. Video is designed to assist viewers in re-training their powers of critical thinking.
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Title
Why ads work : the power of self-deception -- Power of self-deception.
Call No
HF 5822 W466 1996
Authors
Schrank, Jeffrey
Learning Seed Company
Subjects
Advertising--Psychological aspects.
Persuasion (Psychology)
Sales promotion.
Critical thinking.
Language
English
Published
Mississauga, Ont. : The Learning Seed ;, 1996.
Publication Desc
1 DVD (ca. 23 min.) : sd., col. ; 12 cm.+ 1 study guide (unpaged).
ISBN
0917159462 (guide)
Dimensions
12 cm.+