Issued also in French under title: Étude sur les stratégies de renoncement au tabac chez les fumeurs d'âge adulte : rapport final. "July 2023." "Supplier name: Quorus Consulting Group Inc." "Contract #: CW2269609." "POR number: 119-22."

This public opinion research report presents the results of quantitative and qualitative research conducted by Quorus Consulting Group Inc. on behalf of Health Canada in April 2023. The qualitative portion consisted of 19 online focus groups with individuals aged 25 and older who smoke. Focus groups were conducted with participants from Eastern Canada, Western Canada and Quebec. The sessions were completed between April 5 and April 25, 2023. A total of 113 individuals participated in the focus groups. The quantitative portion of the study consisted of a national online survey of 2,548 respondents aged 25 or older in Canada who smoke. Survey data were collected from April 12 to April 28, 2023.