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The Bronswik Affair
Streaming Media
The Bronswik Affair
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A very funny yet deadly serious film, The Bronswik Affair demonstrates the effectiveness of advertising in motivating people to buy products they don't need. It entertains through the comic appeal of its characters and the baroque situations they fall prey to. It also lays bare some facts about the excesses of consumerism prompted by a steady flow of commercials.
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Title
The Bronswik Affair
Call No
NFB
Digital Link
View this resource online
Bronswik Affair, The
Authors
Awad, Robert
Leduc, André
Jodoin, René
National Film Board of Canada (Montreal)
Subjects
Television advertising.
Subliminal projection.
Television advertisementsSatirical treatmentConsumer behaviour
Language
English
Published
Montreal : National Film Board of Canada, 2009.
Publication Desc
1 streaming video (23 min., 25 sec.) : sound + 1 study guide.
Series
3
Awards Note
Bronze Medal, 1980 Third Prize - Given to the Most Humoristic film - with a cash prize of 5000 S.A., 1978 Silver Plaque, 1978 COLIOP Award (Comité Lillois d'opinion publique), 1978 Chris Statuette - Category: Commerce and Industry, 1980 Certificate for a remarkable Direction - Category: Short film for commercial distribution, 1979 Diploma of Merit, 1979 Golden Sheaf Award - Category: Best Humor Film, 1979 Etrog for Best Theatrical Short, 1978