Agency - English program:.Quebec Centre. Study guide available.

Director, Léa Pool ; producer, Ravida Din ; writer, Patricia Kearns, Nancy Guerin, Léa Pool ; director of photography, Daniel Jobin, Sylvaine Dufaux, Nathalie Moliavko-Visotsky ; editor, Oana Suteu ; animation, Francis Gélinas ; executive producer, Ravida Din ; research, Nancy Guerin, Patricia Kearns, Léa Pool ; archival research, Nancy Marcotte ; consultant, Samantha King ; set decorator, Patrick Lee ; sound recordist, Claude La Haye, Yann Cleary, Thierry Morlaas, Sylvain Vary ; sound design, Claude Beaugrand ; sound editor, Claude Beaugrand ; re-recording, Jean Paul Vialard ; makeup, Diane Simard, Lizane LaSalle ; foley, Lise Wedlock.

Participation, Judy Brady, Barbara Brenner, Nancy Brinker, James Brophy, Janet Collins, Carol Cone, Barbara Ehrenreich, Charlene Elliott, Charlotte Haley, Jane Houlihan, Marc Hurlbert, Mhel Kavanaugh-Lynch, Margaret Keith, Samantha King, Ellen Leopold, Susan Love, Kim McInerney, Olufunmilayo Olopade, Jeanne S. Collins, Sandra Kugelman, Maricela Ochoa, Rosemary Parker, Mary Sue Rimel, Dao Tran, Gina De Santis, Debra Fields, Ilene King, Sandy Knight, Debbie Logan, Janet McKenzie, Sari Sairanen.

Recorded 2011.

Breast cancer has become the poster child of cause-related marketing campaigns. Countless people walk, run and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve?  Directed by Léa Pool and produced by Ravida Din, Pink Ribbons, Inc. is a feature documentary from the National Film Board of Canada that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," has become obfuscated by a shiny, pink story of success.

Mode of access: World Wide Web.

Description based on online resource; title from title screen (National Film Board of Canada, viewed 2023-08-10).