Also available:.Also available in a video compilation: Of Cows and Cowboys. Agency - English program:.English Program, Pacific Centre.

Director, Tom Radford ; producer, John Taylor ; executive producer, Ian McLaren ; photography, Jean-Pierre Lachapelle ; sound, Jacques Drouin ; editing, Raymond Hall ; music, Larry Crosley, null The Heggs.

Recorded 1974.

A new breed of cowboy, one with a Master's degree in Business Administration, is gradually phasing out the old romantic image. But in British Columbia's beautiful Nicola Valley a few cowpunchers still remember the good old days and, when they can, relive them. This is a look at the cowboy's life in transition as the demands of the marketplace streamline the cattle industry.

Mode of access: World Wide Web.

Description based on online resource; title from title screen (National Film Board of Canada, viewed 2023-08-10).