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Streaming Media

Truth Merchants

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They are the sultans of spin. And in a media-driven age, they exert enormous power. Spin-doctors, lobbyists, flaks--they have become important and often reviled players in the shaping of public opinion. No major corporation or government body is without them. Truth Merchants enters the twilight world of public relations--part propaganda and part showbiz and advertising--and explores the symbiotic relationship between PR people and journalists. An executive gets lessons in public speaking from a communications consultant. NASA does damage control on an unsuccessful space mission involving dead lab animals. A PR agent for Starbucks receives an industry "oscar" for having carefully shepherded her client through a difficult period of public scrutiny. Truth Merchants provides a disturbing and intriguing and behind-the-scenes look at the growing influence of the PR professionals and the journalists they court--an "uneasy alliance.".

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General Note

Agency:.Co-produced by Primitive Features and the NFB.

Credit Note

Director, Kevin McMahon ; script, Kevin McMahon ; producer, Michael McMahon, Gerry Flahive ; co-producer, Kristina McLaughlin ; camera, Mark Willis ; editing, David Wharnsby ; sound recording, Robert Fletcher ; sound editing, David McCallum, Jane Tattersall ; re-recording mixer, Scott Purdy ; music, Aaron Davis.

Performer Note

Narrator, Nicky Guadagni.

Time of Event Note

Recorded 1999.

Summary

They are the sultans of spin. And in a media-driven age, they exert enormous power. Spin-doctors, lobbyists, flaks--they have become important and often reviled players in the shaping of public opinion. No major corporation or government body is without them. Truth Merchants enters the twilight world of public relations--part propaganda and part showbiz and advertising--and explores the symbiotic relationship between PR people and journalists. An executive gets lessons in public speaking from a communications consultant. NASA does damage control on an unsuccessful space mission involving dead lab animals. A PR agent for Starbucks receives an industry "oscar" for having carefully shepherded her client through a difficult period of public scrutiny. Truth Merchants provides a disturbing and intriguing and behind-the-scenes look at the growing influence of the PR professionals and the journalists they court--an "uneasy alliance.".

System Det Note

Mode of access: World Wide Web.

Source of Description Note (R)

Description based on online resource; title from title screen (National Film Board of Canada, viewed 2023-08-10).