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Onward : how Starbucks fought for its life without losing its soul
Book
Onward : how Starbucks fought for its life without losing its soul
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In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.
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Title
Onward : how Starbucks fought for its life without losing its soul
Call No
B SCH
Authors
Schultz, Howard
Gordon, Joanne
Subjects
Schultz, Howard.
Starbucks Coffee Company.
Coffee industry--United States.
Coffee--United States--Marketing.
Organizational change--United States.
Leadership--United States.
Language
English
Published
[Emmaus, Pa.] : Rodale, c2011.
Publication Desc
xv, 350 pages : illustrations (chiefly color) ; 24 cm.
ISBN
9781609613822 (pbk)
LCCN
2011003239
Dimensions
24 cm.