Includes bibliographical references and index.

Stop trying to be the best; Strive to be the only -- What's your values proposition? -- Why missionaries beat mercenaries (and passion beats drive) -- Don't let what you know limit what you can imagine -- Beyond the paradox of expertise -- Interesting matters, interested in mandatory -- It's just as important to be kind as to be clever -- Civility is not the enemy of productivity -- Tough-minded case for leading with love -- Allies you enlist matter more than the power you exert -- Serendipity as a way of life -- Nobody wins unless everybody wins -- Epilogue: what's your story?.

Cofounder of Fast Company magazine and bestselling author of Mavericks at Work and Practically Radical shows how true business innovation can spring from the unlikeliest places.