Includes bibliographical references and index.

Introduction -- Part I: The Call -- 1. Be Open to Ideas -- 2. Is It Dangerous or Just Scary? -- 3. Leave Your Safety Zone . . . but Do It Safely -- 4. Do Your Research -- 5. Find Your Co-founder -- 6. Fund the Business, Part 1: Bootstrapping -- 7. Get Your Story Straight -- 8. Fund the Business, Part 2: Other People's Money -- 9. Iterate, Iterate, Iterate -- Part II: The Test(s) -- 10. Go In Through the Side Door -- 11. It's All About Location -- 12. Get Attention, Part 1: Building Buzz. 13. Get Attention, Part 2: Engineering Word of Mouth -- 14. Survive the Crucible -- 15. Fund the Business, Part 3: Professional Money -- 16. Protect What You've Built -- 17. When Catastrophe Strikes -- 18. The Art of the Pivot -- Part III: The Destination -- 19. It Can't Be All About the Money -- 20. Build a Culture, Not a Cult -- 21. Think Small to Get Big -- 22. Manage Partnership Tensions -- 23. Know Thyself -- 24. When to Sell and When to Stay -- 25. Be Kind -- 26. What You Do with Your Luck -- Back Matter -- Afterword -- Acknowledgments -- Notes -- Index.

"Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture"-- Provided by publisher.