Includes bibliographical references.

Akha -- Culture clashes -- Wicha finds the way -- Doi Chaang coffee -- Khun John from Canada -- Creation of a Canadian Coffee Company -- Learning curves in Vancouver -- Outside perspective -- Carry on -- Lessons from two continents.

"The Akha hill Tribe of Thailand has a long, tumultuous history. Politics, economics, and land development consistently worked against the Akha's desire to move away from their dependency on opium production and create a stable future for their children. That all changed in 2006 when prominent businessman John Darch met with entrepreneur Wicha Promyong. Their meeting resulted in the establishment of an equal partnership business venture that goes beyond fair trade: the Doi Chaang Coffee Company. Beyond Fair Trade tells the story of the growth of this unique partnership, its successes and challenges, and the people behind it."-- Provided by publisher.