Book
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Title
Services marketing : people, technology, strategy
Call No
HF 5415.122 L5883 2007
Edition
6th ed. / Christopher Lovelock, Jochen Wirtz.
Language
English
Published
Harlow : Prentice Hall, 2007.
Publication Desc
xx, 648 p. : ill. ; 29 cm.
ISBN
9780131875524 (hbk.)
Dimensions
29 cm.
MLA
APA
Chicago
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