Using data for strategic enrolment management -- Strategic enrolment management planning at UBC -- Marketing and branding -- Student recruitment -- Admission practices that support SEM -- The role of financial aid in Canadian SEM: balancing access and excellence in a SEM-focused world -- Student affairs and SEM in Canada: looking back and moving forward -- Student engagement in the Canadian context -- The role of retention in Canadian strategic enrolment management -- Increasing aboriginal student success -- First-generation students -- A case study: how SEM supports undergraduate academic and career success at Université Laval -- Internationalization and SEM at Simon Fraser University: strategy under construction -- Beyond transfer: the mobile student -- Looking forward: a Canadian SEM guide to challenges ahead.