Alternate titles from container.

Suspense - Idea.

Produced by 2T3M

Narrator, Howard Busgang.

Part 1 discusses the use of suspense in 30-second commercials to retain viewer interest. Successful techniques include a comic twist, parodies of familiar movie plots, and intriguing camera angles as well as melodramatic music. Examples include commercials from the United States, France, England, Australia, Colombia, Italy, Holland, Belgium, Spain, Denmark and Taiwan. Part 2 discusses the ideas behind some of the world's most effective commercials. The viewer becomes aware of the unique and unusual concepts dreamed up by advertisers to persuade consumers to choose their product.

DVD