Title from cover.

Dianne Buckner, host.

"There's a crisis brewing in TV advertising, and the traditional 30 second commercial is going the way of the dinosaur. Technology is both foe and friend in the new days of unlimited channels and the digital video recorder. Buzz words like "product placement" and "accountability" dominate the language of advertising but really, the solution just might rest in YOUR hands."--website summary http://www.cbc.ca/venture/archives.html .

DVD