"How are adverts made and how to they work? With a wealth of examples, old and new, from both TV and print, this video explores the language of advertising and how it is changing. Early ads tended to take a direct approach. Women were shown in stereotypical roles. Ethnic minorities didn't exist. Modern ads have become more sophisticated. Music and images are often more important than words. Some advertisers now even set out to provoke and shock. But do they still make the sale?"--cover.

DVD