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Brand royalty : how the world's top 100 brands thrive & survive
Brand royalty : how the world's top 100 brands thrive & survive
-- Brand royalty :
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Title
Brand royalty : how the world's top 100 brands thrive & survive -- Brand royalty :
Call No
HD 69 B7 H334 2004
Authors
Haig, Matt
Subjects
Brand name products--Management.
Language
English
Published
Sterling, VA : Kogan Page, 2004.
Publication Desc
vi, 314 p., [8] p. of plates : ill. (some col.) ; 25 cm.
ISBN
0749442573 (hbk.)
LCCN
2004015322
Dimensions
25 cm.