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Integrated advertising, promotion & marketing communications
Book
Integrated advertising, promotion & marketing communications
-- Integrated advertising, promotion, and marketing communications.
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Title
Integrated advertising, promotion & marketing communications -- Integrated advertising, promotion, and marketing communications.
Call No
HF 5415.123 C58 2004
Edition
2nd ed.
Authors
Clow, Kenneth E
Baack, Donald
Subjects
Communication in marketing.
Advertising.
Language
English
Published
Upper Saddle River, N.J. : Pearson Prentice Hall, c2004.
Publication Desc
xxvii, 538 p. : ill. ; 28 cm.+ 1 CD-ROM.
ISBN
0131405462
LCCN
2003043373
Dimensions
28 cm.+