To be used with CD-ROM teacher's guide which is shelved in the audio visual section under HF 5315 M377.

Concentrates on: place, also known as distribution, and promotion. Part one covers distribution channels; horizontal and vertical channel conflict; and the use of corporate systems, administered systems, and contractual systems, such as franchises, to alleviate channel conflict. In part two, a pair of clones, and other experts explain the objectives of promotion--to provide information, increase demand, stabilize sales or accentuate a product's value--and detail the components of the promotional mix: advertising, public relations, direct marketing, and sponsorship.

DVD

Deborah Lawton

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