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The four P's, part 1 : product and pricing /
DVD
The four P's, part 1 : product and pricing /
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1 Total copies, 1 Copies are in, 0 Copies are out.
Concentrates on: product and price. The classification of consumer products is divided up into convenience, shopping, and specialty products, while the product life cycle is tracked from introduction to decline. Then pricing strategies are spotlighted--including skim, penetration, competitive, cost-based, and target-profit approaches--and price elasticity.
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Title
The four P's, part 1 : product and pricing /
Call No
HF 5415 M375 1999
Authors
Films for the Humanities (Firm)
Cerebellum Corporation
Subjects
Marketing.
Industrial management.
Language
English
Published
Princeton, N.J. : Films for the Humanities and Sciences, 1999.
Publication Desc
1 DVD (16 min.) : sd., col. ; 12 cm.
Series
Marketing: The standard deviants core curriculum v. [5]
Dimensions
12 cm.
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