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Marketing strategy : a decision-focused approach
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Title
Marketing strategy : a decision-focused approach
Call No
HF 5415.13 W24 2014
Edition
Eighth edition.
Language
English
Published
New York : McGraw-Hill Irwin, 2014.
Publication Desc
xvi, 368 pages : illustrations ; 26 cm.
ISBN
9780078028946
LCCN
2012041227
Dimensions
26 cm.
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APA
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