Includes index.

Making the choice -- Using the chart -- Meeting the challenge -- Are you a member of a sales department or sales force? -- Why you must quit making "sales calls" -- Leveraging the power of a repeatable process : steps 1 and 2 -- Getting in to see anybody : steps 3-9 -- First meeting strategies: step 10 -- Transitioning from needs analysis to proposal meeting : steps 11-13 -- Writing your proposal : step 14 -- Making your presentation like a pro : step 15 -- Closing is a funny word for it : step 16 -- Setting new standards, surpassing old limits -- Building relationships your competitors can't steal -- Selling on purpose with purpose.