Includes bibliographical references and index.

The case against us -- Taking the case -- The foundation of our defense -- Step 1. Pledge to work together -- Step 2. Address jury issues -- Step 3. Refine expectations to define outcomes -- Step 4. Target critical behaviors and drivers -- Step 5. Identify necessities for success -- Step 6. Execute the initiative -- Step 7. ROE: return on expectations -- Examples from our stars -- Call to action.