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The origin of brands : discover the natural laws of product innovation and business survival
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The origin of brands : discover the natural laws of product innovation and business survival
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The authors take Charles Darwin's revolutionary idea of evolution and it apply to the branding process, outlining an effective strategy for creating and taking to market an effective brand.
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Title
The origin of brands : discover the natural laws of product innovation and business survival
Call No
HD 69 B7 R538 2004
Edition
1st ed.
Authors
Ries, Al
Ries, Laura
Subjects
Brand name products.
Brand name products--Marketing.
Brand name products--Management.
New products--Management.
Language
English
Published
New York : HarperCollins, c2004.
Publication Desc
x, 308 p. : ill. ; 22 cm.
ISBN
0060570148
LCCN
2004042466
Dimensions
22 cm.
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