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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Book
Designing brand identity : a complete guide to creating, building, and maintaining strong brands
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Title
Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Call No
HD 69 B7 W49 2006
Edition
2nd.
Authors
Wheeler, Alina
Subjects
Brand name products.
Brand name products--Marketing--Management.
Trademarks--Design.
Advertising--Brand name products.
Language
English
Published
Hoboken, N.J. : John Wiley & Sons, c2006.
Publication Desc
vii, 280 p. : ill. (chiefly col.).
ISBN
9780471746843
LCCN
2005056961
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