Includes bibliographical references and index.

Logo / Jens Mèuller -- Viva modernism! / R. Roger Remington -- Geometric : Angular ; Arrow ; Basic forms ; Circle ; Case study : Daiei ; Cross ; Dots ; Figurative ; Lines ; Case study: Mexico '68 ; Skewed ; Case study: Fiat ; Round ; Square ; Triangle -- Effect : Cut-off ; Case study : Claude Neon ; Split ; Duplication ; Grid ; Reflection ; Outline ; Overlay ; Positive/negative ; Case study : De Ploeg ; Rotation ; Three-dimensional ; White on black -- Typographic : A to Z ; Case study : Atlas Film ; Opened-up letters ; Case study : London Electricity Board ; Two letters ; Three letters ; Case study : Deutscher Taschenbuch Verlag ; Word -- Profiles : Adrian Frutiger ; Paul Ibou ; Yusaku Kamekura ; Stefan Kanchev ; Burton Kramer ; Paul Rand ; Karol Sliwka ; Anton Stankowski.

"Examine Modernism's distillation in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giant, airlines to art galleries, these clean, clear logo concepts may be seen as the visual birth of corporate identity"--Jacket.

Text in English, French, and German.