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Advertising & promotion : an integrated marketing communications perspective
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Advertising & promotion : an integrated marketing communications perspective
-- Advertising and promotion.
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Title
Advertising & promotion : an integrated marketing communications perspective -- Advertising and promotion.
Call No
HF 5823 B38 2011
Edition
4th Canadian ed.
Authors
Belch, George E. (George Eugene)
Belch, Michael A
Guolla, Michael Angelo
Subjects
Advertising--Textbooks.
Sales promotion--Textbooks.
Communication in marketing--Textbooks.
Language
English
Published
Toronto : McGraw-Hill Ryerson, 2011.
Publication Desc
xiii, 612 p. : ill. (chiefly col.) ; 29 cm.
ISBN
9780070073388
Dimensions
29 cm.
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