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Marketing planning

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Discusses the marketing process: mission statements, objectives, market share, marketing plans, situational analysis, and goals.

Title

Marketing planning

Call No

HF 5415 M372 1999

Authors

Subjects

Language

English

Published

Princeton, N.J. : Films for the Humanities and Sciences, 1999.

Publication Desc

1 DVD (27 min.) : sd., col. ; 12 cm.

Series

Dimensions

12 cm.